In-game advertising is a relatively new form of marketing, growing in popularity over the last few years. There are three types of game advertising, and each one provides different advantages to marketers. Read more here https://www.anzu.io. Let’s take a look at some of the benefits associated with these strategies so you can choose the right one for your business!
1.Dynamic In-Game Advertising (aka DIGA)
Dynamic in-game advertising is the most popular type of game advertisement. Users can either place a preplanned ad or an interactive billboard at any location they choose, which allows for increased user engagement with the content. This form of marketing also offers many different targeting options, which means you have flexibility in reaching your desired audience.
Advertisements can appear in-game in several different ways, from billboards to bus stops.
Unlike static advertising, in-game ads are served on the fly to players as they navigate the game environment. This technology allows advertisers to target a specific player by using information such as their geographic location and computer operating system – pointing banners at players with Macs in Spain will be useless for targeting mobile gamers playing “Farmville.”
A beneficial aspect of DIGA is the ease and convenience of planning a campaign. Advertisers can quickly and easily launch time-sensitive promotions on a convenient CPM pricing model using only IAB standard creatives. Ads are integrated into blockbuster video game titles for consoles, PC, and mobile platforms. An advertiser supplies additional content to go along with their ads, such as logos or other graphics.
2.Static In-Game Advertising
Static in-game advertising is the most common form of this type of advertising. It is usually found on billboards and signs in-game levels, static images that do not move or change over time.
The benefit of this type of ad is that it can be placed anywhere a developer sees fit without worrying about how they will implement it into their codebase. The downside to this form of advertising is its limited visibility due to being stationary, so developers need more ads than an animated one would require for maximum exposure.
Static In-Game Advertising’s effectiveness depends on placement within the context of gameplay; if placed too far off from other advertisements, then some players may never see them at all while others could have seen them multiple times already when playing through the content.
Advergames are another form of marketing with in-game advertising. It’s very similar to traditional digital ads but is made explicitly for videogames or their respective platforms. A significant advantage of this type is that it can be a lot more interactive than displaying an ad banner on the side of your screen as you play.
Advergames have often been used by brands like Coca-Cola, Pepsi, and McDonald’s, who sponsor games themselves so they can reach new demographics through these types of marketing campaigns (instead of just relying on TV ads). There haven’t been many recent innovations with this form since developers struggle to figure out how to make an ad fun enough instead of making players feel cheated if they’re being advertised something without them knowing about it beforehand.
In-game advertising is an excellent way for brands to connect with consumers because it can create a positive awareness globally. Advergames face challenges with both their cost, development time, and lack of targeting abilities.